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Ironline vs Marlie.ai

Marlie.ai is a capable AI answering service — but it charges by the minute, and it wasn't built for contractors.

Per-Minute Billing vs Flat Rate

Marlie.ai starts at $49/mo for 250 minutes, then charges $0.35 per minute after that. Their $99/mo plan gives you 500 minutes. Sounds reasonable — until you realize a busy plumbing shop can burn through 500 minutes in two weeks during peak season.

Ironline is $99/mo flat. No minute tracking, no overage surprises, no end-of-month anxiety. Whether you get 50 calls or 500, the price doesn't change.

For a home service business where call volume spikes unpredictably — a cold snap, a heat wave, a storm — predictable pricing isn't a nice-to-have. It's essential.

Feature Comparison

IronlineMarlie.ai
Monthly cost$99/mo (unlimited calls)$99/mo (500 min, then $0.35/min)
Overage feesNone — flat rate$0.35/min after included minutes
Available hours24/7/36524/7
Industry focusBuilt for home servicesGeneral business
Emergency triageKnows burst pipe vs dripping faucetGeneric call handling
Spanish supportNative-level, includedNot advertised
Appointment bookingAutomatic, syncs to your calendarAvailable on Scale plan ($99/mo)
Setup time15 minutes30+ minutes

When Marlie.ai Makes Sense

If you run a low-volume business — maybe a boutique or a consulting firm — Marlie's per-minute model could work fine. But if you're a contractor fielding emergency calls, dispatching techs, and dealing with seasonal surges, you need an AI that understands your trade and won't punish you for being busy. That's Ironline.

Your trade deserves a specialist

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